What a Tel Aviv order taught me about Israeli buyers
Our first repeat buyer in Tel Aviv pushed me to change how we sample and weigh paddles. Here's what stuck.
A buyer who wanted poplar, and why I talked him out of it
Poplar is cheaper and lighter, but it isn't always the right call. A Greek customer and I went back and forth on this for a week.
We nearly lost a container over a handle color
A full container order almost fell apart because of one wrong wrap color. Small detail, big lesson.
Workshop diary: a trade fair, a broken sander, and 200 paddles
Notes from a busy stretch this spring — a fair in Ningbo, a sander that picked the worst week to die, and what we actually showed buyers.
